Jul 12, 2022
Jeff Wright is the Senior Director of Revenue Marketing and Operations at Elastic Path and has been a results-driven leader for the last 20 years. In this episode, Jeff shares what he thinks about leading the younger generation, what he thinks about sales and marketing under the revenue umbrella, and how to remove barriers within marketing to make it all flow seamlessly.
Key Takeaways:
[1:50] A little bit about Jeff and his work within RevOps.
[4:40] How has the definition of demand center vs. RevOps changed over the years?
[7:45] How does Jeff think about sales and marketing operations under the RevOps umbrella?
[12:55] Jeff offers some insight into some of the questions he thinks about when trying to answer common customer needs.
[13:40] Customers are reaching out through different interaction points, so you need to think about a central way to bring it all together.
[19:20] What is Jeff’s leadership style?
[21:15] Learning how to coach others was something Jeff consciously had to work at getting better at.
[23:15] Gen Z is a completely different management animal. What does Jeff think about this generation?
[30:15] There are three barriers to marketing in today’s environment: Technology, budget, and talent. How can we best remove some of these barriers?
[36:15] One of the biggest challenges is sending work out and getting status work back.
[44:20] Jeff believes you’ll be seeing more DevOps positions within the RevOps umbrella in the next five years.
[48:25] Jeff shares a fun discovery he’s learned about his children recently.
[56:15] Jeff answers some quick lighting round questions!
[1:02:00] Jeff really admires his grandfather and wishes he was able to learn more from him before he passed.
Mentioned in This Episode: