Preview Mode Links will not work in preview mode

Marketing Unplugged


Mar 9, 2022

Lisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association. In today’s episode, they talk about where she draws her inspiration from and what keeps her going. She also shares her insights on the power of email and the power of women in leadership.

 

Key Takeaways:

[2:30] Lisa talks about how she started her career and the moment that redefined her journey.

[4:50] She shares the story of how EyeMail was born.

[6:40] Lisa shares why her story is fundamental in celebrating human connection.

[9:30] Building the brand requires focus and determination. Lisa shares how other people questioned her brand while she was building it.

[10:10] Where does Lisa’s entrepreneurial spirit come from?

[13:00] Lisa talks about working for NASA and how it enlightened her.

[14:55] How can videos enhance better results in emails?

[17:30] Lisa talks about how EyeMail can be adopted in both B2C and B2B marketing.

[18:30] What makes an email stand out to Lisa?

[21:30] Marketers are constantly competing for the customers’ attention. It’s a marketer’s duty to get creative and captivate their attention.

[22:50] How do you become more inclusive when using email as a marketing channel?

[25:45] Why do marketers need to get into the video space?

[27:50] Lisa also talks about one of the challenges that marketers have had in the past with video and email and how EyeMail has solved that.

[29:50] What does Lisa predict to be a big trend in marketing?

[31:10] Lisa also talks about video and text messaging becoming a trend.

[32:40] Lisa’s EyeMail team is incredibly diverse. She explains why that is important for her.

[35:30] What are some leadership practices that can create a positive work environment?

[40:00] Everything might not be perfect but personalization counts. Lisa explains why.

[41:20] Being a black female executive, Lisa shares what her journey was like and how that has evolved.

[45:00] Lisa answers This or That questions. Learning or teaching, find out what she answered!

[48:55] Who are the three people (past or present) Lisa would have dinner with?

[53:45] Lisa would love to have dinner with Sylvester Stallone. She explains why.

 

Mentioned in This Episode:

Eyemailinc.com

Lisa on LinkedIn

Eyemailinc on Twitter

Lisa on Instagram