Aug 8, 2022
Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She is also an Instructor for the Modern Marketing Certification program. In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes to succeed in a fast-paced agency role.
Key Takeaways:
[1:50] How did Marissa break into this career field?
[3:25] What advice does Marissa have about getting involved in social media as a career path?
[7:00] What are some of the skillsets a good social media manager should have? What does Marissa look for?
[8:45] If you are looking to grow rapidly in your skill sets, join an agency.
[13:15] Marissa shares her strategy to grow a brand when they’re brand new.
[16:05] When it comes to content creation, how did Marissa get internal employee involvement to advocate for Irwin?
[20:45] There’s a big gap between college and real-world marketing needs. Marissa offers ways you can bridge that gap.
[24:00] How can B2B marketers best be prepared for their roles?
[30:50] How does Marissa define a healthy work culture?
[34:55] Marissa talks about the logic behind her piece, “Be the Man You Want to Marry.”
[37:50] Sometimes you need to get out of the way and let people share their voice. You can be an ally in helping people speak up.
[42:15] Every conversation is better when there are different perspectives in the room.
[48:10] Marissa answers some rapid-fire questions!
Mentioned in This Episode:
My message to you on International Women’s Day