Dec 18, 2019
Brian Kardon has worked in a variety of CMO roles throughout his career, most notably being Fuze, Eloqua, and Forrester. Brian has recently taken on a new CMO role at InVision and shares what the first 90days looks like for him when he starts a new role. Brian also breaks down some of the new challenges he’s facing in his line of work and how finding talented people has never been easier!
Key Takeaways:
[1:35] What attracted Brian to InVision?
[4:30] Brian discusses the work culture at InVision. InVision has 900 employees worldwide and zero offices and getting used to this was a challenge for Brian.
[5:55] The first 90 days in any new role you’re in, requires building trust.
[6:30] Why we should listen to details and take notice of what other people find important.
[10:40] With a remote team, what are some of the best ways to manage time zone differences?
[16:25] How do you stay engaged with your people even after you’ve settled into your new job role?
[19:25] You want to actively work together with your leadership team. Go to your CFO before they come to you to make sure your budget and finances are aligned.
[21:50] The key person you need to hire is a ‘demand gen’ person.
[23:50] InVision has raised 360 million dollars for their company; are there any downsides that come along with big investment money?
[26:45] What’s the secret behind the freemium model?
[29:25] Where is the future of marketing going? There’s so much information coming at marketers that we can’t process. Here’s where AI comes in.
[35:15] A good brand promise can really help sustain you when a better product comes along in the market. It gives you time to make the improvements you need to tackle the competition.
[43:05] Brian is a big reader, but he doesn’t read too many business books. He uses articles or talks to fellow thought leaders to get a handle on what’s developing in the marketplace.
[51:55] Why did Brian get certified in wine?
[54:00] What’s next for Brian?
Mentioned in This Episode:
Beneath a Scarlet Sky: A Novel, by Mark Sullivan
We Were the Lucky Ones: A Novel, by Georgia Hunter
The Paris Architect: A Novel, by Charles Belfoure
A Little Life: A Novel, by Hanya Yanagihara