Mar 18, 2021
Nick Edouard is the Co-Founder and Chief Product Officer at PathFactory, an intelligent content platform that removes friction by delivering delightful and customizable content experiences. Nick is a passionate problem solver and discusses the core problem PathFactory is solving in the marketplace today. He also discusses how the B2B market and marketers still don’t quite know how to leverage the power of AI to do some of the heavy lifting in marketing. All of this and more, in this week’s episode!
Key Takeaways:
[4:00] How do you move someone through different content channels by telling a story?
[6:45] A lot of marketing leads never turn into sales. Why?
[7:20] At the core, it’s a marketer’s job to connect buyers with information. We are matchmakers.
[12:15] If he had to do it all over again, Nick would, but this time slightly smarter.
[13:40] What’s been the most fulfilling aspect of Path Factory?
[16:10] What lessons does Nick wish he’d learned sooner?
[21:15] Nick’s advice for those who want to start a company? Make sure your marriage is rock solid and be sure you really love the problem.
[24:50] Currently 18% of marketers are using AI in their role.
[26:10] Do marketers really need to understand what AI does?
[30:00] AI is underserved in the B2B Market.
[34:25] What’s lacking in B2B marketing when it comes to the use of AI? Nick shares his thoughts.
[39:35] How can content marketers best balance creativity and the data science behind it?
[46:55] Nick shares his thoughts on the differences in culture between the UK and Canada.
[51:15] Nick also gives his perspective on the differences in business culture across North America and the UK.
[57:10] What is the “doughnut” framework all about?
[1:03:45] Nick’s favorite interview question is: What’s one thing you think I should have asked you, but haven’t?
Mentioned in This Episode:
Mark Opauszkyt on his flesh-earing disease & Sudden trip to hell