Mar 5, 2021
Tara O’Sullivan is the Chief Marketing Officer for Immedis, the global leader in payroll consolidation. Tara is currently based in Ireland and runs an international team. She has been consistently recognized for bringing a unique blend of strategic insight and operational execution and has over 25 years of extensive experience in B2B Technology & Marketing. On today’s show, Tara discusses women in sports, what you should outsource in marketing, the relationship between demand gen and brand, and so much more!
Key Takeaways:
[2:25] When was Tara first introduced to technology?
[4:35] What is the state of the technology scene in Dublin right now?
[7:50] Tara shares why Immedis is passionate about supporting the 20x20 movement.
[9:55] When it comes to global sports, it’s really down to tennis and golf.
[15:35] It’s so important to have young girls see themselves in sports in the future and in order for that to happen, they need to see it to believe it.
[16:25] How did Tara get her start in her career and what drives her to further her career right now?
[20:30] People forget how much of a war zone Ireland was 25-plus years ago, which meant talented people left to find a better life elsewhere.
[21:45] How does Tara think about marketing success on an international level?
[26:00] Tara’s company is competing with brands that have been around for over 10 years. How is she standing out from the competition?
[27:40] Tara shares her thoughts on how leaders can connect with their team more effectively.
[31:50] How does Tara drive digital transformation as a CMO?
[41:30] Tara shares her experience of what it was like working as a Chief Creative Officer at Skillsoft.
[43:25] Tara’s dream job would be a movie producer!
[48:15] How do you break rules to advance gender equality? How should CMOs think about this differently?
[52:35] AI, as great as it is, still has biases that we need to sort out.
[54:50] What advice would Tara give to her younger self?
Mentioned in This Episode: